Video training on communication for health professionals

 Lecturer: Dipl.-Päd., Psych. Volker Schrader

Here a short introduction:

There is often a misunderstanding that communication is understood to be outside of treatment. However, this is not the case; rather, communication is a central component of any treatment and of medical practice as a whole. Based on this, the lecturer describes all levels or channels of communication, the media through which communication can take place, communication theories, all contacts for a communication – also going beyond patient communication – such as team, companies, authorities etc., as well as the possibilities to influence one’s own environment communicatively.

In a second part, practical guidance for improving one’s own communication culture is developed on the basis of neurolinguistic programming (NLP). Special attention will be paid to the topic of selling medical services.

The third part deals with some case studies.

Price: 90 € incl. VAT (75 € for members)

To book the course lecture, simply click on “learn more” below the module “Communication for healthcare professionals”. From there you can add it to the virtual “shopping cart”.

Photo documentation in aesthetic medicine

Video training for photo documentation in aesthetics

Speaker: ERNST (Dirk Brandl – Diploma photo engineer)

Sprecher des NETWORK-Globalhealth

Here a short introduction:

In most practices, there is a risk of incorrect or insufficient image documentation of the services provided. The reasons for this neglect are manifold: incorrect selection of the room, several assistants carrying out the documentation, ignorance of the conditions of good documentation as well as ignorance of the technical requirements.

Ernst, alter ego of photo engineer and network speaker Dirk Brandl, assistant in an aesthetic practice, tells in an amusing way how he acquired the standards and is able to present all important aspects that lead to the fact that the viewer of before and after pictures can concentrate exclusively on the result of treatments. The standards he refers to are the basis of the general rules for taking documentation photos in aesthetic medicine that are valid today.

This video workshop teaches both physicians and assistants all the important
basics in an easily reproducible manner. Special emphasis is placed on the implementation in one’s own practice, which should do without its own space and large technical equipment.

Price: 25 € incl. VAT (15 € for members)

To book the course lecture, simply click on “learn more” at the bottom of the module “Photo documentation in aesthetics”. From there you can add it to the virtual “shopping cart”.

Practice Management

Aesthetic services in practice – safe bank or dead end?

Speaker: Dr. Yuliya Zielinski

Physician, longtime manager in the aesthetic industry, owner of the strategic consulting firm “The Skinbox”

Here a short introduction:

The lecture series consists of 11 modules:

the offer is addressed to practice and clinic owners who offer or want to offer private services in the field of aesthetic medicine.

You can book shortly via the booking form at the bottom of the page. Course price per module 55 € incl. VAT (45 € for members) – Complete lecture series: Sum of the individual modules minus 15%.

Module 1: BEFORE the decision

particularly suitable for:

• Physicians who want to open a practice with an aesthetic focus.
• Physicians who are considering adding private aesthetic services to their existing services

Target setting: Strategic assessment / decision support / determination of core orientation / investment planning

Module 2: STARTING: Establishing a practice

particularly suitable for:

• Physicians who want to open a practice with an aesthetic focus.

Target setting: Strategic assessment of the project/ implementation assistance/ plan funding properly/ define next steps.

Module 3a: EXPAND: Expanding the service spectrum

particularly suitable for:

• Physicians who plan to expand their current practice/clinic to include private aesthetic services.

Target setting: Strategic assessment of the project to evaluate the impact for practice / Implement & Define next steps.

Module 3b: EXPAND: Focus on minimally invasive services

comming soon

Module 4: INCREASE PROFIT – “Business Administration Compact” for Practice Management

particularly suitable for:

• Physicians who offer or wish to offer private aesthetic services.
• Physicians who want to learn how to generate more profit from your practice.

Target setting: Understand strategies for investing, cost reduction, and profit to achieve a higher bottom line

Module 5: Winning and retaining CUSTOMERS

particularly suitable for:

• Physicians who offer or wish to offer private aesthetic services.
• Physicians to whom new customers are particularly important.
• Physicians who want to successfully retain their existing customers.

Target setting: Understand and leverage the difference between patient and customer / Convert patients to customers / Learn strategies and activities for new customer acquisition and retention.

Module 6: MARKETING

particularly suitable for:

• Physicians who offer or wish to offer private aesthetic services.
• Physicians who want to better understand marketing strategies such as unique selling proposition and target audience and implement actions more efficiently.

Target setting: Define and use unique selling proposition and target groups, plan and implement actions, use resources efficiently

Module 7: DEALING WITH MEDIA

particularly suitable for:

• Physicians who offer or wish to offer private aesthetic services.
• Physicians who want to communicate more or more effectively about their practice or services.

Target setting: Find strategies and concrete activities to increase the visibility of the practice to patients & clients. Understand and make optimal use of communication channels / make optimal use of resources.

Module 8: TEAM

particularly suitable for:

• Physicians who offer or wish to offer private aesthetic services.
• Physicians who strive to have a strong and loyal team.

Target setting: Acting professionally as a supervisor: Recruitment & Management / Employee Loyalty / Training / Coaching.

Module 9: SERVICE

particularly suitable for:

• Physicians who offer or wish to offer private aesthetic services.
• Physicians who want to stay ahead of their competitors.

Target setting: Define the right service for you and implement it profitably / Quality assurance

Module 10: Shopping & Negotiating with the industry

particularly suitable for:

• Physicians who offer or wish to offer private aesthetic services.
• Physicians looking to get better prices on products and equipment.
• Physicians reluctant to negotiate with industry.

Target setting: Become more confident in dealing with industry representatives and get the best deal.
Gain clarity and structure over purchasing planning and spending.